Good brand design isn’t about crowding ideas or shock value. For many instances the less the better. Typography is such an understated powerhouse that many don’t realize what an effect it has on their thoughts, emotions, and overall impression.Think of a letter you’ve received, a story you’ve read, or a product you’ve recently bought. Do you remember anything about the logo and font that was used? You probably didn’t consciously take note but you were definitely affected by it. Next time you are out shopping try to notice what effect the brand logo has on you. Does it say something; value, inexpensive, expensive, tasty, friendly, harsh…etc.? I’m quite sure you will realize the way things are written and how they are presented to you has a greater impact than you ever realized.
Shuba identity by Eskimo
Come Closer business card designer by Are We Designer
Zsofi Dobbs logo design by Eszter Laki
Bill’s Fried Chicken identity and collateral design by Kyle White
Inspirational poster design by Serif & Sans